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College Football Awards, Week 12 (2024) November 18, 2024

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COACHES
Wish I were himKirby Smart, Georgia

Glad I’m not himJosh Heupel, Tennessee

Lucky guy: Dan Lanning, Oregon

Poor guy: Luke Fickell, Wisconsin

Desperately seeking a wake-up call: Kalani Sitake

Desperately seeking a P.R. man: Jay Norvell, Colorado State

Desperately seeking sunglasses and a fake beard: Jeff Brohm, Louisville

Desperately seeking … anything:  Brian Kelly, LSU

TEAMS
Thought you’d kick butt, you did: Alabama (defeated Mercer 52-7)

Thought you’d kick butt, you didn’t: Oregon (defeated Wisconsin 16-13)
Thought you’d get your butt kicked, you did: Purdue (lost to Penn State 49-10)

Thought you’d get your butt kicked, you didn’t:  Wisconsin (lost to No. 1 Oregon 16-13)

Thought you wouldn’t kick butt, you did:  Tulane (defeated Navy 35-0)

Dang, they’re good: Georgia
Dang, they’re bad:  Oregon State

Can’t Stand Prosperity:  BYU

Did the season start?  Kansas State
Can the season end?  LSU

Can the season never end? Colorado

GAMES
Play this again:  No. 1 Oregon 16, Wisconsin 13

Play this again, too:  No. 21 South Carolina 34, No. 23 Missouri 30

Never play this again: Texas State 58, Southern Miss 3

What?  Florida 27, No. 22 LSU 16

HuhStanford 38, No. 19 Louisville 35

Double-Huh?  Arizona State 24, No. 16 Kansas State 14

Are you kidding me??  No. 12 Georgia 31, No. 7 Tennessee 17

Oh – my – GodKansas 17, No. 6 BYU 13

NEXT WEEK

rankings are current AP (week 13)
Ticket to die for:  No. 5 Indiana @ No. 2 Ohio State

Best non-Power Four vs. Power Four  matchup: No. 18 Army @ No. 6 Notre Dame

Best non-Power Four matchup: UNLV @ San Jose State

Upset alert: Kansas @ No. 16 Colorado

Must win: No. 14 BYU @ No. 21 Arizona State

(See also:  “ticket to die for”)

Offensive explosion: East Carolina @ North Texas

Defensive struggle: Iowa State @ Utah

Great game no one is talking about: Illinois @ Rutgers

Intriguing coaching matchup:  Pat Narduzzi of Pittsburgh vs Jeff Brohm of Louisville

Who’s bringing the body bags? UMass @ No. 8 Georgia

Why are they playing?  UTEP @ No. 10 Tennessee

Plenty of good seats remaining: Charleston Southern @ Florida State

They Shoot Horses, Don’t They?  Wofford @ No. 16 South Carolina

Week 12 Thoughts:

Let us start out on the west coast with Louisville visiting Stanford.  The Cardinals had two things going against them for this game.  One is that they were coming off a bye week, and that typically throws college teams off, especially their offense.  Second, this was a team in the Eastern Timezone that ventured out to the west coast.  That time difference also throws off college teams, thus it affects their performance negatively.  Still, Louisville was leading Stanford by two touchdowns going into the fourth quarter.  Then the Cards blew that lead big time, and in the end, the Cardinal defeated the Cardinals on a last-second field goal.  Head coach Jeff Brohm himself admitted that the team “gave in at the end”, and the barrage of penalties throughout the game likewise contributed to the upset loss.

Meanwhile, Oregon, the current No. 1 team, ventured into Madison, Wis., to take on the Badgers.  Apparently Dan Lanning & Co. were unaware of just how tough a place Camp Randall Stadium is to play, especially at nighttime, hence the Ducks’ narrow margin of victory in a surprise defensive struggle, 16-13.

Turning one’s attention to the game of the week, wherein Tennessee played Georgia “between the hedges”, a key takeaway for me emerged as the Bulldogs proceeded to a convincing win.  The Volunteers did not have a deep threat the entire game, and the Bulldogs exploited that by putting constant pressure on up front on their QB.  Nico Iamaleava is young, and will likely grow further into his key role.  What is now clear is that this year is not the year – yet – for the Vols, but with further seasoning and growth, they could likely vie more effectively for the playoffs next season. 

Conversely, Georgia QB Carson Beck seems to have found his way out of his multi-week slump, and performed brilliantly against a potentially lethal foe, throwing for 347 yards and two touchdowns. 

Finally, BYU did control its own destiny regarding the road to the Big XII championship and a possible playoff bid.  That road now has more obstacles than before after the Cougars coughed up the game at home to Kansas, 17-13.  Discerning observers of the game have noticed that the Jayhawks had improved considerably over the past couple of weeks, but to that extent?  Perhaps BYU was looking past Kansas in anticipation of taking on newly-ranked Arizona State.  In so doing, they added to the urgency of next week’s game in Tempe, Ariz.

All the while, Colorado continues to roll through Big XII competition, and it is still not inconceivable that the Buffaloes and the Cougs could be headed for a showdown for a playoff berth come early December.

College Football Awards, Week 11 (2024) November 11, 2024

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COACHES
Wish I were himLane Kiffin, Ole Miss

Honorable mention:  Kalen DeBoer, Alabama

Glad I’m not himKirby Smart, Georgia

Lucky guy: Kalani Sitake, BYU

Poor guy: Kyle Whittingham, Utah

Desperately seeking a wake-up call: Mario Cristobal, Miami

Desperately seeking a P.R. man: Manny Diaz, Duke

Desperately seeking sunglasses and a fake beard: Matt Campbell, Iowa State

Desperately seeking … anything:  Brian Kelly, LSU

TEAMS
Thought you’d kick butt, you did: Notre Dame (defeated Florida State 52-3)

Thought you’d kick butt, you didn’t: Indiana (defeated Michigan 20-15)
Thought you’d get your butt kicked, you did: Purdue (lost to Ohio State 45-0)

Thought you’d get your butt kicked, you didn’t:  Kansas (defeated No. 17 Iowa State 45-36)

Thought you wouldn’t kick butt, you did:  Texas (defeated Florida 49-17)

Dang, they’re good: Texas
Dang, they’re bad:  Kent State

Can’t Stand Prosperity:  Miami (Fla.)

Did the season start?  Georgia
Can the season end?  Florida State

Can the season never end? Oregon

GAMES
Play this again:  No. 24 Missouri 30, Oklahoma 23

Play this again, too:  No. 9 BYU 22, Utah 21

Never play this again: Tulane 52, Temple 6

What?  UCLA 20, Iowa 17

HuhVirginia 24, No. 18 Pitt 19

Double-Huh?  Kansas 45, No. 17 Iowa State 36

Are you kidding me??  Georgia Tech 28, No. 4 Miami 23

Oh – my – GodNo. 16 Ole Miss 28, No. 3 Georgia 10

NEXT WEEK

rankings are current AP (week 12)
Ticket to die for:  No. 6 Tennessee @ No. 11 Georgia

Best non-Power Four vs. Power Four  matchup: (N/A)

Best non-Power Four matchup: Tulane @ Navy

Upset alert: Arizona State @ No. 20 Kansas State

Must win: No. 17 Clemson @ Pittsburgh

(See also:  “ticket to die for”)

Offensive explosion: No. 21 Washington State @ New Mexico

Defensive struggle: Sam Houston @ Kennesaw State

Great game no one is talking about: No. 24 Missouri @ No. 23 South Carolina

Intriguing coaching matchup:  Kyle Whittingham of Utah vs Deion Sanders of Colorado

Who’s bringing the body bags? New Mexico State @ No. 14 Texas A&M

Why are they playing?  Mercer @ No. 9 Alabama

Plenty of good seats remaining: Florida Atlantic @ Temple

They Shoot Horses, Don’t They?  Murray State @ Kentucky

Week 11 Thoughts:

Some contending teams were eliminated from playoff consideration at the same time that the list of contenders for ACC and Big XII respective championships is starting to get quite crowded.

Iowa State @ Kansas

As stated a number of times previously, the “offensive explosion” is typically the most difficult matchup to predict on this award list template.  Thus, who had the Cyclones vs the Jayhawks as this week’s offensive explosion on their bingo card?  Hands?  Well, it was certainly not on mine.  Meanwhile, is Iowa State in freefall?  They lost back-to-back nailbiters to Texas Tech and Central Florida, and now they lost to a reeling Kansas team.  What black hole has opened up in Ames that has sucked the lifeforce out of the Cyclones?

Iowa @ UCLA

While the Cyclones are in freefall, the Bruins seem to have gotten a second wind.  First, they upset a heavily favored Nebraska squad, then they follow up by upsetting Iowa.  Better yet, they did so wearing those sweet mid-1960s (think:  Gary Beban era) uniforms.  How I miss those uniquely stylish jersey numbers!

Colorado @ Texas Tech

After surviving a challenge in Lubbock, the Buffaloes are now in position to play for the Big XII championship.  That said, they have yet to play Utah (who took BYU down to the wire), and Kansas (who upset Iowa State), before closing out against Oklahoma State as they experience a down year.  So by no means is it a given that the Buffs play the Cougars in the Big XII championship, but it would be a grand game if they did.

Miami @ Georgia Tech

We all feared the day would come.  Now we can exhale that Miami was upset.  To Mario Cristobal’s credit, be owned up to what went wrong during the postgame presser, which merits much respect.

Alabama @ LSU

We all knew this was a big-time elimination game, and Alabama showed up ready to fight to stay in contention for the playoffs.  LSU’s offensive woes continue to persist under QB Garrett Nussmeier, while, conversely, Alabama’s QB Jalen Milroe put on a clinic for how to, er, negotiate a top-flight SEC defense.  It’s quite rare to run up 42 points in Death Valley, and with LSU eliminated from playoff contention, to say that Brian Kelly and his program are at a crossroads would be quite the understatement.

BYU @ Utah

If you managed to stay up late for this one, you were in for a treat.  First of all, it was a visual feast for the eyes for both teams to wear their home jersey colors.  Such was easy to get away with, when the opposing teams offer such a color contrast in their Utah Crimson and BYU Blue.  As an aside, the metallic red in Utah’s helmets is the best red helmet color around, and BYU’s metallic royal blue shells are not too shabby, either.  Perhaps the most intriguing aspect of this game, aside from the close competition throughout it, was the context going into it.  The Utes have had a less-than-stellar year compared to recent achievements, while the Cougars were undefeated and ranked in the top 10.  But it’s “The Holy War”, and in such an intense rivalry game, strange things can happen.  Fortunately for us fans, the strange thing this time manifested in a great contest, with BYU emerging still controlling their destiny.

Oklahoma @ Missouri

The Tigers are likely still overrated, but apparently, the Sooners remain unranked at the moment for a reason.  Nevertheless, both teams gave fans a great game to watch, so good on both sides.

College Football Awards, Week 7 (2024) October 14, 2024

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COACHES
Wish I were himSteve Sarkesian, Texas

Honorable mention:  Dan Lanning, Oregon

Glad I’m not him: Brent Venables

Ditto:  Ryan Day, Ohio State

Lucky guy: Bret Bielema, Illinois

Poor guy: Ryan Walters, Purdue

Desperately seeking a wake-up call: Kyle Whittingham, Utah

Desperately seeking a P.R. man: Kenny Dillingham, Arizona State

Desperately seeking sunglasses and a fake beard: Jedd Fisch, Washington

Desperately seeking … anything:  Trent Dilfer, UAB

TEAMS
Thought you’d kick butt, you did: Army (defeated UAB 44-10)

Thought you’d kick butt, you didn’t: Georgia (defeated Mississippi State 41-31)
Thought you’d get your butt kicked, you did: UMass (lost to No. 25 Missouri 45-3)

Thought you’d get your butt kicked, you didn’t:  Purdue (lost to No. 23 Illinois 50-49)

Thought you wouldn’t kick butt, you did:  Iowa (defeated Washington 40-16)

Dang, they’re good: Texas
Dang, they’re bad:  UMass

Can’t Stand Prosperity:  Utah

Did the season start?  Washington
Can the season end?  UTEP

Can the season never end? Oregon

GAMES
Play this again:  No. 3 Oregon 32, No. 2 Ohio State 31

Play these again, too:  No. 8 Tennessee 23, Florida 17

                                      No. 4 Penn State 33, USC 30

                                      No. 7 Alabama 27, South Carolina 25

                                      No. 13 LSU 29, No. 9 Ole Miss 26

Never play this again: No. 11 Notre Dame 49, Stanford 7

What?  Arizona State 27, No. 16 Utah 19

HuhIowa 40, Washington 16

Are you kidding me??  No. 13 LSU 29, No. 9 Ole Miss 26

Oh – my – GodNo. 3 Oregon 32, No. 2 Ohio State 31

NEXT WEEK

rankings are current AP (week 8)
Ticket to die for:  No. 5 Georgia @ No. 1 Texas

Best non-Power Four vs. Power Four  matchup: Wake Forest @ UConn

Best non-Power Four matchup: UNLV @ Oregon State

Upset alert: No. 11 Notre Dame @ Georgia Tech

Must win: No. 7 Alabama @ No. 11 Tennessee

Offensive explosion: New Mexico @ Utah State

Defensive struggle: UCLA @ Rutgers

Great game no one is talking about: Nebraska @ No. 16 Indiana

Intriguing coaching matchup:  Josh Heupel of Tennessee vs Kalen DeBoer of Alabama

Honorable mention:  Jeff Brohm of Louisville vs Mario Cristobal of Miami

Who’s bringing the body bags? No. 2 Oregon @ Purdue

Why are they playing?  Ball State @ Vanderbilt

Plenty of good seats remaining: Kennesaw State @ Middle Tennessee

They Shoot Horses, Don’t They?  Wyoming @ San Jose State

Week 7 Thoughts:

We said, on this blog, that this week was going to be grand.  Not to be self-congratulatory in the least, but we were more right than we realized.

This week was one of the most epic for college football in ages.  To wit:

Friday evening started the weekend off interestingly, delivering an upset of No. 16 Utah at the hands of unranked Arizona State.  Lesson learned:  take the Sun Devils lightly at one’s own peril.

South Carolina, battered by Ole Miss the week prior, came off the mat to threaten Alabama within an inch of its life, taking the Crimson Tide down to the wire and losing only 27-25.  Had the Gamecocks not botched a two-point conversion attempt, it is unlikely that Bama could have escaped intact.

Texas avenged its unexpected loss from last year, trouncing Oklahoma gradually over the course of 60 minutes of play, triumphing most convincingly 34-3.  The Sooners’ only three points came early in the first quarter before the Longhorns’ defense and offense settled into their respective rhythms.  In the process of this most ripping victory, Texas has, for now, vindicated its current standing as the No. 1 team in the nation.

Even the lesser-regarded teams got in on the act and delivered incredible games in their own right.  Cal ventured across the country to Pittsburgh, and gave a valiant effort, only losing 17-15 to the No. 22 Panthers.  Despite the loss, I am left convinced that Justin Wilcox is the best coach nobody has heard of.

Iowa decided to find this new thing called an offense, and blew out an unsuspecting Washington squad at home, 40-16.  This blew more than a few minds, given that the Hawkeyes have been in more than a few defensive struggles as of late.

Purdue, earning its reputation as a punching bag, what with its hitherto dismal performances, suddenly found an offense as well.  The timing was perfect, since the Boilermakers have become Illinois’ nemesis or sort in recent years.  The Boilers took the 23rd-ranked Illini into overtime before coming up short in an expected thriller, 50-49.

Louisville, having had something of a “Virginia problem” as of late, likewise rebounded after a tough loss to SMU and picked up the win on the road, in comeback fashion, no less.

Penn State ventured out to Los Angeles to take on USC in the Coliseum.  The legendary venue showed up beautifully on TV, what with a packed house creating a “sea of cardinal”; the east stands decked out in full Trojans banner-regalia; the 4th quarter tradition of the lighting of the Olympic torch; it all blended together as a symphonic feast for the eyes.  Better yet, the game surpassed the outward aesthetics.  The Trojans came through on big plays to maintain a lead most of the game.  But the Nittany Lions are nothing if not tenacious, gnawing away at the opposition throughout regulation, waiting to capitalize on the inevitable mistake.  Penn State’s comeback was enough to take the game into OT, where they won by a field goal.  On a grander scale, such a thriller of a game personified the amazing potential of new conference matchups made possible by the recent west coast additions to the B1G.  Yes, it still feels like we’re in the Twilight Zone with the Big Ten having expanded this way, but such games make question whether being in such a “Zone” is so bad after all.

All these games listed, and we still have yet to note the night game thrillers!

To start off that segment, Tennessee finally got a major money off its back by defeating Florida in a close one, 23-17.  Pundits have speculated on the inconsistent offensive output on the Volunteers’ part since they beat Oklahoma earlier this season.  While those concerns are not unfounded, what made this game more of a nailbiter than considered ‘on paper’ is that Florida continues to improve as a team under the much-maligned Billy Napier.  Perhaps giving Napier the ax so soon would be unnecessarily hasty.  Regardless, the Volunteers have little time to celebrate, as the Crimson Tide comes calling next week.  That matchup between Tennessee and Alabama shall be easily the most epic clash of those two teams in easily 30 years, if not more.

In another massive game, LSU took on Ole Miss in Death Valley.  The level of play and intensity of rivalry directly harkened back to the high-stakes matchups between the two teams of the late 1950s when legendary coaches Paul Dietzel and Johnny Vaught helmed the respective squads.  The Tigers’ huge, come-from-behind win is no doubt a monkey off Brian Kelly’s back, who still has yet to prove himself to everyone’s satisfaction in the most brutal of conferences.

Finally, the perhaps the biggest thriller of them all took place in Eugene, where No. 2 Ohio State ventured out to the west coast to take on conference newcomer, No. 3 Oregon.  Not only was this matchup massive on paper, but teams’ performances lived up to the hype.  In the end, the Ducks overcame the Buckeyes thanks to the latter’s clock mismanagement in the final seconds.  But to zoom out the proverbial lens, this game’s outcome is not the end, only the beginning.  Between the new 12-team playoff format, and the reformatted conference championship, if the two teams continue to live up to their potential, it is very likely their paths may cross again.  Should that come to pass, perhaps that should favor the Buckeyes, who now have luxury to examine what went wrong and to take corrective action in anticipation of the next time.  But in the meantime, they had better prepare to meet still-undefeated Penn State come Nov. 2.

Finally, Deion Sanders & CO (see what I did there?) delivered a highly competitive night cap.  Seriously, the game kicked off at 8:15 local [Mountain] time:  who in their right mind starts a game that late?  Say what you want about Coach Prime, but after the first few games which were a comedy of errors, the team has suddenly gotten serious, having steadily improved during the last few games.  This improvement has developed to the point where they almost triumphed, on the road, over consistently tough No. 18 Kansas State.  Let us not give the Buffaloes up for dead yet, as they have a slate of challenging but winnable games throughout the remainder of their schedule.

College Football Week 8 Awards October 19, 2014

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FSU-NotreDame2014(Note: All rankings are current AP [week 8] unless otherwise noted.)

COACHES
Wish I were him: Jimbo Fisher, Florida State

Glad I’m not him: Brian Kelly, Notre Dame
Lucky guy: Jerry Kill, Minnesota

Poor guy: Darrell Hazell, Purdue
Desperately seeking a wake-up clue: Bobby Petrino, Louisville

Desperately seeking a P.R. man: Doc Holliday, Marshall

Desperately seeking sunglasses and a fake beard: Art Briles, Baylor
Desperately seeking … anything: Will Muschamp, Florida

TEAMS
Thought you’d kick butt, you did: No. 8 Michigan State (defeated Indiana 56-17)
Thought you’d kick butt, you didn’t: Louisville (defeated North Carolina State 30-18)

Thought you’d get your butt kicked, you did: Colorado (lost to No. 22 USC 56-28)

Thought you’d get your butt kicked, you didn’t: Kansas (lost to Texas Tech 34-21)

Thought you wouldn’t kick butt, you did: No. 7 Alabama (defeated No. 21 Texas A&M 59-0)

Dang, they’re good: Alabama
Dang, they’re bad: SMU

You know, they’re not so bad: Minnesota
Can’t Stand Prosperity: Baylor

Did the season start? Texas A&M
Can the season end? Georgia State
Can the season never end? Florida State

GAMES
Play this again:  No. 2 Florida State 31, No. 5 Notre Dame, 27

Play this again, too: No. 20 Utah 29, Oregon State 23
Never play this again: South Carolina 41, Furman 10

What? Nevada 42, BYU 35

Huh? No. 14 Kansas State 31, No. 11 Oklahoma 30
Are you kidding me? No. 7 Alabama 59, No. 21 Texas A&M 0 (the shear blowout)

Oh – my – God: West Virginia 41, No. 4 Baylor 27

NEXT WEEK

(rankings are current AP (post-week 8, pre-week 9)
Ticket to die for: No. 3 Ole Miss @ No. 24 LSU

Best non-Power Five vs. Power Five matchup: (none, notwithstanding the “Why Are They Playing” entry)

Best non-Power Five matchup: Temple @ Central Florida

Upset alert: Texas @ No. 11 Kansas State

Must win: No. 22 West Virginia @ Oklahoma State

Offensive explosion: No. 15 Arizona @ Washington State

Defensive struggle: Miami @ Virginia Tech
Great game no one is talking about: BYU @ Boise State

Intriguing coaching matchup: Urban Meyer of Ohio State vs. James Franklin of Penn State

Who’s bringing the body bags? No. 1 Mississippi State @ Kentucky (also:  UConn @ No. 18 East Carolina)

Why are they playing? UAB @ Arkansas

Plenty of good seats remaining: UTEP @ UTSA

They shoot horses, don’t they?  Florida Atlantic @ No. 23 Marshall

 

Week 8 Random Thoughts:

  • While Michigan State is a solid choice for the “Thought you’d kick butt, you did” weekly award, the truth is, a number of teams ended up kicking butt, that in hindsight made sense that they would. Start with South Carolina (see: last week’s “Why are they playing?” nod), who beat relatively hapless Furman 41-10. In hindsight, a resurgent Ohio State team against a Rutgers team still learning to navigate the terrain of the Big Ten was also a clear would-be drubbing (result: 56-17). Even more obvious was the Colorado @ USC match-up. The Buffaloes still cannot get things together, while Steve Sarkesian is slowly building the Trojans back to national prominence. The 56-28 result, therefore, came as not surprise.
  • While Alabama could not be a more obvious choice for the weekly “Thought you wouldn’t kick butt, you did” award (59-0 over Texas A&M, their biggest lopsided shutout in 35 years), other games would have been decent choices as well. Start with Marshall’s butt-kicking of Florida International, 45-13. Even more of a surprise, though, was TCU’s drubbing of Oklahoma State, 42-9. On paper, these were closely-matched teams (No. 12 vs. No. 15, respectively). Turns out that in reality, they were not that close in terms of competitive prowess after all. Further down the food chain, Appalachian State – a newcomer to the FCS – beat up on Troy unexpectedly, 53-14. Sounds like the latter is a “Can the season end?” candidate. Stay tuned.
  • Last night’s Notre Dame @ Florida State slugfest is already an instant classic. Clearly one of the biggest, best games of the season thus far, it wins the “Play this again” award hands down. That said, despite some lop-sided victories in football this past weekend, plenty other games merit a second look nevertheless. Start with the late Thursday night game on the West Coast, Utah @ Oregon State. The Utes went into Reser Stadium, took the Beavers into overtime, and walked out victorious. Speaking of the West Coast, take a look at the final score between UCLA @ Cal (spoiler alert: 36-34). Consider that you have the Bruins vs. Golden Bears, and two different shades of blue and gold going head-to-head, in the same conference, no less. With such similarities, such a score result is only fitting. In the Big Ten, one was able to enjoy an interesting matchup between Minnesota and Purdue. On one hand, the Golden Gophers have quietly risen to the top of their division in the conference, while Purdue has quietly improved from their doldrums. Indeed, the Boilers almost won on the road.
  • Notre Dame remains an enigma. After so many close calls against inferior teams, surely they would not have played No. 2 Florida State as closely as they did on the road. Not when having to result to strokes of luck to win against Stanford. Not when allowing Purdue to play them as closely as they did in Indianapolis. Yet on Saturday night, they played in Tallahassee like they deserved to be the 5th-ranked team in the nation. Further monitoring of the team will be in order to make sense of this inconsistent behavior. Fortunately, the schedule is such that it will allow for further clarity to be reached as it plays out. The Fighting Irish journey to Tempe, Ariz., to play Arizona State in three weeks, followed by Northwestern and then Louisville at home. Then, they cap off the season in Los Angeles against USC. One takes any one of those teams lightly at his own peril (translation: if the Irish fail to bring their A-game to any one of these matchups, they’re doomed).
  • As an aside, part of Ole Miss now being taken seriously in the national rankings (No. 3, currently), is that their defense is given plenty of respect with an up-and-coming brand: the “land shark” defense. One must admit, that has a nice ring to it!

Memo to Big Ten: More is not always better November 21, 2012

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More is not necessary better.  If one of your favorite products introduces a new product line, will that help the overall brand, or will it detract from productive capacity and quality control resources for the product and you and others already know and love?  If your favorite airline adds more routes, instead of enhancing the brand, all it might do is cause more flights to be delayed.

The reason I bring this up is because the news has come out that the Big Ten is inviting both Maryland and Rutgers into their prestigious conference.  The invitation obviously benefits these two universities, but how does it benefit the Big Ten?  More is not always “more,” as in better.  It’s not as if the Big Ten is adding Notre Dame and Texas, in which there would be more great TV games and home games.

The benefits for Maryland and Rutgers are obvious.  Neither teams are making much money with their athletics programs (least of all Rutgers), not with the relatively lousy television deals they currently have.  By joining the Big 10, that problem instantly vanishes, since that conference has one of the best TV deals in the business.  It is not rocket science to figure out why a poor guy wants to marry into a rich family.

Moreover, while those two teams’ conference fit is a geographic stretch, academically it somewhat makes sense.  Like almost all other conference members, Maryland and Rutgers are both members of the Association of American Universities, for what that is worth (oddly enough, Nebraska is the only B1G member not yet in that affiliation).  Adding these two schools could further enhance the conference’s already solid academic reputation.

But aside from that, how does the Big Ten benefit?  From a fan’s perspective alone, this could border on havoc.  Think of the traveling distance.  Many Big Ten fans travel by the busload to some away games.  A band of Nebraska fans traveling to Piscataway, N.J. to see their beloved Cornhuskers play Rutgers would literally be journeying halfway across the country.  That’s a huge difference from a more typical conference matchup in which some Wisconsin fans would have but a [roughly] three-hour run to Iowa City to cheer on their Badgers against the Hawkeyes.

Moreover, think of home game schedules for a moment.  So few great home games are available year in and year out.  Think about how many season ticket-holding fans have to put up with lousy match-ups at home.  Wisconsin playing Cal Poly or Ohio State playing Youngstown State at home might be easy wins, but they are horrible games for the fans.  Ditto with the Buckeyes playing the Blazers of UAB; yuck!  Fans of B1G teams wait patiently from great match-ups, such as the Buckeyes coming in to Camp Randall Stadium in Madison for a night game, or Michigan State coming into Northwestern for a close, hard-fought match-up.

With Rutgers and Maryland now in the mix, those great regional rivalries that fans hunger for are now further in jeopardy in place of a potentially mediocre match-up with these mediocre teams.  Again, what has the Big Ten, on balance, to gain from this?  The Terrapins’ affiliation with the conference will not make the program improve.

It also messes with traditional rivalries.  The Terps have nothing to do with the Spartans, Buckeyes or Badgers.  Their rivals are Virginia, North Carolina, etc., all in the Atlantic Coast Conference.  Leaving the ACC for the B1G means all those rivalries instantly vanish.

Ah, but adding Rutgers and Maryland into the conference means that the Big 10 can tap into the New York City and Washington, D.C. markets, say the expansion advocates.  But people in those markets don’t care about either team, so says Nate Silver, who has a great piece that voices that same concerns written on this page.  Silver’s analysis shows that there are low percentages of college football fans in those two large metro areas.  Why compromise teams’ schedules for such a diminishing return?

The bottom line is that the Big Ten, arguably most prestigious athletic conference overall in college athletics (notwithstanding football alone, in which the SEC is, at this time, head and shoulders above everyone else), is running a serious risk of diluting their brand.

If you want further proof of this real possibility of brand dilution, look no further than the Pac-12 to see how this move makes no sense.  Any benefit of adding Utah and Colorado is marginal at best.  The Utes have been mediocre this year, and the Buffaloes have been an outright embarrassment, as they are arguably the worst team in the FBS (see: “Dang, they’re bad,” see: “Can the season end?”).  Yes, the Pac-12 has some great teams right now:  six of its member teams are, as of his week, ranked in the top 25.  But Utah is not among those who are ranked, and, as already mentioned, Colorado is embarrassingly abysmal.

At least when the SEC expanded, it brought in Missouri and Texas A&M; two quality programs.  Maryland and Rutgers just dilute the brand, and further weaken an already teetering Big East.  Big Ten Commissioner Jim Delany may think that bringing these two teams in will allow for it to reach certain key “demographics,” but not only does Nate Silver show that those demos are not as inviting as they would initially appear, Dan Wetzel of Rivals/Yahoo! points out similar problems.  Delany and the rest of the conference leadership need to snap out of this trance before they make a horrible mistake that will ruin the brand.